Public engagement – letting non-scientists know what science we’re doing with their taxes – is important. Many people are interested in finding out, for example, when humans evolved from apes, what caused an extreme flooding event and if there is life on Mars, but they are going to be left in the dark unless they trawl through academic journals on their evening commute (unlikely) or unless we make an effort to reach them. We can get our message out to the public in a variety of ways, for example via the media, in blogs on our websites and at talks in schools. Lots of our work could benefit society – we might have discovered mineral deposits that could stimulate economic growth, found a way of reducing the pollution emitted from car or established how changes in solar activity influence the Earth’s climate. But if policy-makers don’t know what we’ve found, then policy can’t be changed and our findings might go to waste.
|NERC - the parent body of BGS|
We then learnt about how to design public engagement activities, such as talks in school or in pubs, before moving onto radio interviews. While listening to the sound of your own voice played-back in front of everyone is never enjoyable, our practice interviews were really useful. We realised the importance of avoiding jargon (for example using the word ‘results’ rather than ‘data’) and in coming across enthusiastic – making yourself smile during the interview helps this! Finally, we had to chance to produce our own media, by making a podcast. I played the role of a radio presenter interviewing two people about fracking.
The course takes place in the NERC office in Swindon 9 times a year and can be attended by anyone who works for NERC or holds a NERC grant, including NERC PhD students and PDRAs. I would thoroughly recommend it as a really useful and enjoyable course that gives you new ideas for engaging with the public and more confidence when dealing with the media.
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